Digital marketing is becoming a fascinating career nowadays. Due to the digital evolution, the demand for digital marketers in companies is also growing. This all is contributing towards the ever increasing scope of digital marketing in India. Thinking of building a career in digital marketing is easy but planning how is a bit difficult. Everyone is aware of the goal but not the right process. So, here in this article we have answered all the questions related to career in digital marketing and described the right process one should follow to get success in this field.
What is Digital Marketing?
Digital marketing is the process of advertising products and services online through digital platforms. It involves effective use of online channels like social media, search engines and online apps to connect with the target audience. There are various categories in digital marketing like SEO, Social Media Marketing, Content Marketing and many others which makes this field diverse. The purpose of digital marketing is to connect businesses with their target audience and actively engage them to drive more sales.
Growing Demand for Digital Marketing Professionals
As more & more people are shifting towards online platforms, the demand for digital marketing has risen. With this shift businesses have realised the need for online marketing to reach their target audience. Their entire budget has now taken a turn towards digital marketing from traditional marketing. The growth digital marketing has risen due to many benefits it has offered to businesses like the following :
- Ability to reach global audience as there are no geographical barriers in digital marketing
- It allows business stakeholders to make decisions based on proper data which leads to result driven decision making.
- It is cost effective and ROI driven as compared to traditional marketing methods.
These were the few benefits of digital marketing for businesses which has led to an increase in demand for digital marketing professionals in companies. Not only this, increase in competition, evolution of AI in marketing, widespread use of smartphones, shift towards online shopping & other factors are increasingly creating a high demand of digital marketers in every type of business in all sectors.
Key Skills for Digital Marketing Careers
1. Analytical Skills
It refers to the ability of understanding the data and accurately analyzing it. The goal is to interpret data and drive actionable results based on it. These results further help in decision making and planning marketing strategies. Hence this is a very crucial skill if you want to make a successful career in digital marketing.
2. Creativity and Innovation
Thinking creatively and uniquely is an essential skill as it helps in creating engaging content. Innovative and creative content drives audience attention. Also the success rate of campaigns and strategies of digital marketing depend upon the creativity and uniqueness applied on them.
3. Understanding Consumer Behavior
Basic knowledge and understanding of consumer psychology is important in digital marketing. This is because marketing strategies and campaigns are designed according to the target audience. Relatedness of these strategies and campaigns with the audience increases the performance and effectiveness of all digital marketing efforts.
4. Adaptability and Tech-Friendliness
This skill is a very important and major requirement for a person seeking a career in digital marketing. As this is a digital form of marketing, the ability to understand and use digital devices and online tools is crucial. Also knowledge of technological changes and adapting with them is essential to survive in this field. In short, if you can fix any tech problem in your laptop or mobile device just by reading about it online or watching a video then you can consider yourself as tech friendly.
Educational Requirements and Training
1. Traditional Degrees
- Pursue a bachelor’s degree in business administration or any other related field to build a foundation.
- Then do masters in digital marketing if you want to aim for a higher job position in this field and gain proficiency.
2. Digital Marketing Certifications
- You can also start your digital marketing career by enrolling in a digital marketing certification course. It is an easy and short way of building a digital marketing career.
- Through these certification and courses you can acquire relevant skills and get yourself a recognized job thereafter.
- There are offline & online courses available with relevant certifications. Online options include platforms like Udemy, LinkedIn, Coursera, etc. While for an offline certification course you can take any available near your location.
- But if you live in Jaipur or nearby, you should go for a digital marketing course in Jaipur by Quibus Trainings. As Jaipur is the best place to learn digital marketing with enough internship & placement opportunities. And Quibus Trainings provides a structured course with practical implementations of your learnings in the class itself which will give you a deep insight about this field. This digital marketing institute is led by a mentor with more than 10 years of experience in the industry. Hence it is suggested to join Quibus Trainings for an offline digital marketing course in Jaipur or nearby locations.
Digital Marketing Job Roles
1. Digital Marketing Manager
Role & Responsibilities
- Overview the entire digital marketing strategies and approve the implementations
- Design campaigns and analyze their performance
- Make necessary improvement and changes in strategies according to the performance & results achieved.
Salary Expectations
- India : 8 – 10 Lakhs per year
- Abroad : $121,400 per year approx. (Rs.1,01,25,743/p.a)
2. SEO Specialist
Role & Responsibilities
- Optimization of website to rank to higher on SERP on targeted keywords
- Develop on-page & off-page SEO strategies
- Stay regularly updated with google updates and ranking fluctuations
Salary Expectations
- India : 4 – 8 Lakhs per year
- Abroad : $57,000 per year approx. (Rs. 47,53,925/p.a)
3. Social Media Manager
Role & Responsibilities
- Create and manage social media content and profile
- Develop social media content strategies and increase customer engagement
- Stay updated with social media trends and features
Salary Expectations
- India : 5 – 10 Lakhs per year
- Abroad : $50,000 per year approx. (Rs. 41,70,845/p.a)
4. Content Marketer
Role & Responsibilities
- Writing relevant and attention seeking content for various digital platforms
- Coordinating marketing goals and content strategies
- Effectively use content to drive traffic and engagement
Salary Expectations
- India : 7 – 13 Lakhs per year
- Abroad: $100,000 per year approx. (Rs. 83,42,450/p.a)
5. Email Marketing Specialist
Role & Responsibilities
- Design compelling emails to nurture leads and engage customers.
- Manage list of subscribers and analyze the performance of email campaigns
- Increase the conversion rates through emails.
Salary Expectations
- India : 4 – 10 Lakhs per year
- Abroad : $65000 per year approx. (Rs. 54,21,825/p.a)
6. Analytics and Data Analyst
Role & Responsibilities
- Interpret and analyze the performance data of marketing strategies accurately.
- Use the conclusion of data to make reports and help in making data driven decisions.
- Identify the key performance indicators of the campaigns.
Salary Expectations
- India : 8 – 12 Lakhs per year
- Abroad : $70,000 per year approx. (58,38,343/p.a)
How to Get Started in a Digital Marketing Career?
Getting started in a digital marketing career involves various decisions and steps like education, training, experience etc. However, the first step is to choose a learning path like taking a digital marketing course or a professional degree and establishing the foundation. Then you need to develop the core skills like SEO, SMM, Content writing, etc. After this focus on building a strong online presence by showcasing your skills and work excellence. You can build your online presence by starting your own blog website or social media channel.
Next step is developing a network by participating in various digital marketing events, communities to stay updated with industry trends. Now apply for internships or entry level positions to gain practical experience of what you learned and give your career in digital marketing a kick-start. It is a great opportunity to learn at others’ cost and work along with industry experts. Finally build your powerful portfolio with positive feedback and work samples. Here your journey towards a successful digital marketing career starts.
It is important to remember that digital marketing is a dynamic field where learning never ends. You have to keep yourself updated with the latest trends and updates regularly and meet new challenges accordingly.
