The digital advertising industry is abuzz with talk about the implications of Apple’s recent changes to its IDFA policy. This shift has prompted advertisers and marketers alike to consider alternative approaches for tracking user behaviour and tailoring their ads accordingly. Enter, a game-changing platform that leverages advanced algorithms and data analytics to deliver precise and pertinent user insights, all without relying on IDFA. By combining state-of-the-art technology with an unwavering commitment to safeguarding user privacy, is poised not only to help advertisers effectively reach their desired audience but also to ensure transparency and compliance with data privacy regulations in this new post-IDFA era.

Advertising Media Channels

When it comes to advertising, choosing the right media channel is crucial for reaching your target audience and effectively promoting your brand or product. offers valuable research on the various types of advertising media channels and their pros and cons. One major type of media channel is television, which allows for wide reach and visual impact but can also be costly and have limited targeting options. Another popular channel is social media, providing a cost-effective and highly targeted approach but also facing challenges such as algorithm changes and potential negative comments. Other options include print, radio, and outdoor advertising, each with its advantages and disadvantages. Careful consideration of the pros and cons of each media channel is essential for creating a successful advertising strategy.

How to Prepare for the Post-IDFA World?

The impending era of the post IDFA world has left many marketers needing guidance about how to navigate the changing landscape of mobile targeting. With IDFA (Identifier for Advertisers) no longer being available for third-party tracking, advertisers need to rethink their strategies and find alternative ways to reach their target audience effectively. In this new reality, it becomes crucial for marketers to optimise their mobile targeting tactics in order to stay competitive and still achieve their campaign objectives.

To prepare for this shift, marketers can effectively utilise first-party data as a crucial strategy. By directly collecting and analysing data from users who have given their consent, advertisers can obtain valuable insights into user behaviour, preferences, and interests. This empowers them to develop personalised and pertinent campaigns that truly connect with their desired audience. Furthermore, by establishing strong connections with consumers through loyalty programs or captivating content, marketers can encourage the voluntary sharing of data, thereby enhancing the pool of first-party information available to them.

Moreover, contextual targeting is expected to gain prominence in the post-IDFA world. Instead of relying on individual user-level information, contextual targeting focuses on serving ads based on the context of a webpage or app content. This approach allows advertisers to align their ad placements with relevant content categories or specific keywords related to their products or services.


The future of user tracking is poised for significant changes as the IDFA framework transforms. Advertisers and app developers must adapt to these new circumstances by exploring alternative methods such as contextual advertising, probabilistic models, and consent-based tracking. While these approaches may provide a different level of granularity than IDFA, they offer opportunities for personalised advertising while respecting user privacy. All stakeholders must collaborate and innovate in order to navigate this evolving landscape successfully.