Recently, lingerie brands have recognized that bodies come in many shapes and sizes. Incorporating inclusive sizing in their collections can help people feel seen and valued, preventing them from feeling isolated and excluded by the industry’s harmful beauty standards.

The demand for inclusive sizing is growing across all genders and age groups. It can boost its brand reputation by highlighting its commitment to diversity and representing its target audience in a positive light.

Body Positivity

The body positivity movement has become a key component in lingerie branding, helping to attract a wider customer base and fostering a sense of empowerment. Brands can help cultivate a body-positive image by promoting inclusivity and diversity in their marketing campaigns and collaborating with influencers and models who embody these values.

One of the most effective ways to do this is by sharing real-life success stories and testimonials from satisfied customers. This helps build trust and credibility and shows that the brand truly values its customers and wants them to feel empowered.

Trending lingerie brands can also show commitment to inclusivity by expanding their sizing options. This is especially important for plus-size consumers, who may feel excluded from traditional lingerie brands when they are not offered in their preferred size. Brands that expand their sizing can promote a body-positive image by featuring women in all sizes in their advertising campaigns and offering a range of sizes in their stores.


Self-esteem refers to a person’s overall sense of positive worth and competence. A healthy level of self-esteem is a key component of mental health. When someone is low on self-esteem, they may struggle to find value in activities and experiences that other people find meaningful.

Self-esteem can be influenced by how we view our bodies and how others treat us. For example, if you fail an exam, low self-esteem can make you think you are stupid and will never succeed. On the other hand, a high self-esteem level can help you see the failure as a learning opportunity and try again.

Lingerie brands that embrace inclusive sizing can support positive self-esteem by featuring models with different body types and sizes in their advertising campaigns. Additionally, they can encourage self-love by highlighting models with stretch marks, cellulite, and curves in their marketing materials and videos. 


Self-confidence is an internal state of confidence in one’s judgment and abilities. This confidence is often linked to the belief that one can accomplish specific tasks or objectives. While self-confidence is difficult to define, studies show confident individuals are more likely to feel satisfied in their jobs.

Developing confidence in one’s abilities can be accomplished by challenging old beliefs and by embracing new skills. It is also important to avoid comparing yourself to others and to focus on your strengths instead of your weaknesses.

Inclusive lingerie brands offer size-inclusive elevated essentials that are comfortable and beautiful. These lingerie brands are changing the landscape of the fashion industry by celebrating all body types and sizes. Their styles, including plus-size see-through lingerie, are empowering and liberating. They challenge beauty norms and inspire women to embrace their bodies and feel confident in their skin.

Social Acceptance

Lingerie brands that prioritize inclusivity in their sizing and manufacturing practices can help challenge harmful stereotypes in the fashion industry. This ultimately leads to more acceptance and diversity in society as a whole.

Brands have been applauded for their expansive lingerie sizing. However, many consumers still need to be more hesitant to buy lingerie from unfamiliar brands. This is where the power of social media and influencers can be used to boost consumer confidence.

When a customer sees that a popular celebrity wears your lingerie, it provides them with social proof. This reduces their hesitation and gives them the confidence to buy your product. This is why leveraging influencers and creating an “as seen on” logo can benefit your business. By featuring a variety of body shapes, sizes, ages, and skin tones in their advertising campaigns, brands can showcase that their lingerie truly is for everyone. This can lead to higher conversion rates and overall growth for your company.