Setbacks are common in marketing, but this particular kind of challenge can be devastating to some businesses when they’re faced with it. If you’re a business or marketer using Facebook ads to promote your products or services, having your ad account restricted can be terrible news. It’s important to understand why this happens and what steps you can take to resolve the issue.
Facebook Ad Account Restrictions Explained
Facebook has strict policies in place to ensure the safety and security of its users. This includes guidelines for advertising, which can result in ad account restrictions if violated. Some common reasons for ad account restrictions include:
- Violating community standards: Facebook has a set of community standards that prohibit hate speech, violence, and other harmful content, including illegal content. If your ads violate these standards, your ad account may be restricted. The usage of words like “Your” or non-inclusive language such as “slimming” are some examples of what gets banned.
- Misrepresentation: Facebook requires all ads to be truthful and accurate. If your ad misleads users or makes false claims, it can result in an ad account restriction. Make sure your landing pages match the ad properly.
- Suspicious activity: If there is suspicious activity on your ad account, such as multiple attempts to create ads using stolen credit cards, Facebook may restrict your account for security reasons.
- Payment issues: Issues like late payments will certainly get your ad account restricted.
Why Was My Facebook Ad Account Restricted?
If your ad account has been restricted, you should receive a notification from Facebook explaining the reason. It’s important to carefully review this notification and understand what policies or guidelines were violated.
Additionally, you can check for any pending appeals or notifications in your Ads Manager account. Sometimes, ad accounts are restricted due to technical issues or errors on Facebook’s end. In these cases, you can submit an appeal to have your account reinstated.
The Aftermath: How to Tackle This?
Having your ad account restricted can be a frustrating experience, but there are steps you can take to resolve the issue and prevent it from happening again. Here are some tips:
- Read and understand Facebook’s policies: It’s important to familiarize yourself with Facebook’s advertising policies to ensure compliance and avoid future restrictions.
- Submit an appeal: If you believe your ad account was restricted unfairly or due to a technical error, submit an appeal through Ads Manager. Be sure to provide any relevant information or evidence to support your case.
- Create new ads carefully: When creating new ads after a restriction, be extra careful to comply with all of Facebook’s policies and guidelines. This will help prevent future restrictions.
- Monitor your ad account: Keep an eye on your ad account to ensure there are no suspicious activities or potential violations. If you notice anything strange, take immediate action to address it.
Circumventing the Issue & Preventing Future Restrictions
Partnering up with a digital media buying agency is the number one thing you can do to prevent such issues in the future. These organizations are skilled and knowledgeable when it comes to working with Facebook-like platforms. They can provide you with alternate methods of promoting your company while you work through the Appeal procedure. Additionally, digital marketing companies have access to tools and resources that can hasten your account’s restoration. Another thing you can do is build a platform on other social media websites. While your Facebook ad account is suspended, you can investigate the distinctive advertising opportunities offered by other platforms like LinkedIn and Snapchat.
